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Livestock
      production


HoRa DIFFERENTIALS REVEAL ITS WORK AND DEDICATION TOWARDS INNOVATIVE LIVESTOCK.

From animal welfare to handling and nutrition, the production process is in sync with partners, suppliers, researchers and veterinarians. This is what makes HoRa’s Nellore a unique product in the field. Bulls are selected

for cattle breeders who handle herds grazing on pasture, with growth speed and weight gain.

Genetics


CONTINUOUS GENETIC IMPROVEMENT
ANIMAL WELFARE AND HEALTH
RATIONAL MANAGEMENT • SANITATION • NUTRITION


Bulls in Centers


HoRa stands out in its partnerships with producers and offers Center-Tested animals. Bulls with exceptional genetic evaluation.


GOLD DA HORA

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GODZILLA DA HORA

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REM ARMADOR

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AVATAR

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RAIO JHR,
FILHO DO BACANA DA MN

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BERLOQUE DA BONSUCESSO

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Productivity

Animal, social and environmental welfare

Genetic and Genomic Rating

Efficient Nutritional Management

Reference Health Surveillance Management



Feed Efficiency, using the parameter Residual Feed Intake (RFI)

HoRa Functionality Index

HoRa Productivity Index, for both male and female specimens

HoRa MANAGEMENT


EPD Ruler | Ultrasound Carcass Evaluation


EPD Genomics


Selection assisted by molecular markers, using modern biotechnology, increasing confidence in the evaluation.


Genetic Value HoRa Selection


FTAI PROGRAM


In order to maximize the production of improved calves with genetic gain and productive efficiency of matrices and bulls, HoRa uses Fixed-Time Artificial Insemination (FTAI), Embryo Transfer (ET) and In-Vitro Fertilization (IVF).

HoRa MANAGEMENT

CARCASS EVALUATION

Selection of genetically superior cattle and large-scale use in commercial livestock projects, resulting in higher carcass yield, with higher standardization and beef quality.

RECOGNITION IN GENETICS PROGRAMS


Programa Nelore Brasil | ANCP


PMGZ | ABCZ


The programs provide breeders with selection tools, which can identify the development of high economic impact characteristics such as fertility, maternal ability, performance and carcass traits.

HoRa presents genetic evolution and is preparing for new progress in the various traits evaluated.

HoRa MANAGEMENT

EVOLUTION IS ACHIEVED WITH DEDICATION AND PARTNERSHIPS


Encouraging Good Agricultural Practices - GAP I Embrapa, accredited by the Brazilian Ministry of Agriculture, Livestock and Food Supply in 2011


Partnerships with the National Association of Breeders and Producers (ANCP)


One of the collaborating herds that helped Zoetis develop Clarifide 1.0. HoRa participated in the mapping that sought the association of molecular markers with the economic characteristics of zootechnical interests, allowing ANCP to develop the EPD ruler, aided by genomics


HoRa experimental herd for research by Dr. Pietro Baruselli, from the University of São Paulo

Consulting and participation of Dr. Roberto D. Sainz, Professor Emeritus of the University of California


Technical-scientific cooperation with AVAL Serviços Tecnológicos, with Dr. Fabiano Araújo and Dr. Roberto D. Sainz, pioneering Carcass Evaluation for Genetic Improvement


Technical cooperation and technology transfer with Embrapa in the agronomic and animal component


Integrated Production Assurance System – G1, G2 and G3 Global G certification

HERD DESTINED FOR THE PRODUCTION OF MATRICES AND FUNCTIONAL BULLS



HoRa Podium Genetics products present an exemplary genetic evaluation, with indexes that progress in the livestock development.

The Special Certificate of Identification and Production (CEIP) guarantees the origin, productivity and genetic potential of HoRa animals.

QUALITY
RELIABILITY
CREDIBILITY

Special Certificate of Identification and Production - CEIP from ANCP

Genetic evaluation with genomic EPDs

HoRa Index, Male or Female, elite or superior

Discerning selection work carried out in the HoRa herd, in which the females with the best evaluation enter the Podium line, a herd intended to the production of matrices and bulls.

HoRa aims to bring to the market both females and young bulls with high genetic value, with superiority attested by the most modern technologies available in the market.