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Livestock
      production

HoRa DIFFERENTIALS REVEAL ITS WORK AND DEDICATION TOWARDS INNOVATIVE LIVESTOCK.

From animal welfare to handling and nutrition, the production process is in sync with partners, suppliers, researchers and veterinarians. This is what makes HoRa’s Nellore a unique product in the field. Bulls are selected

for cattle breeders who handle herds grazing on pasture, with growth speed and weight gain.

Genetics

CONTINUOUS GENETIC IMPROVEMENT
ANIMAL WELFARE AND HEALTH
RATIONAL MANAGEMENT • SANITATION • NUTRITION

Bulls

Matrices

Embryos

SEMEN

Breeders in Centrals

HoRa stands out in partnerships with producers and makes available animals
tested in Centrals. Bulls of exceptional genetic evaluation.

IMPACTO DA HORA
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IMUNE DA HORA
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INÉDITO DA HORA
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INVENCÍVEL DA HORA
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INVICTUS DA HORA
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HÉRCULES DA HORA
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HULK DA HORA
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GATILHO DA HORA
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GÊNIO DA HORA
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GOLD DA HORA
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GUERREIRO DA HORA
HAGA CLIC AQUÍ

GODZILLA DA HORA
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REM ARMADOR
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AVATAR
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JETTA DA HORA
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JOGO CERTO
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JAMON DA HORA
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UNIVERSO DA HORA
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Productivity

Animal, social and environmental welfare

Genetic and Genomic Rating

Efficient Nutritional Management

Reference Health Surveillance Management

Feed Efficiency, using the parameter Residual Feed Intake (RFI)

HoRa Functionality Index

HoRa Productivity Index, for both male and female specimens

HoRa MANAGEMENT

EPD Ruler | Ultrasound Carcass Evaluation

EPD Genomics

Selection assisted by molecular markers, using modern biotechnology, increasing confidence in the evaluation.

Genetic Value HoRa Selection

FTAI PROGRAM

In order to maximize the production of improved calves with genetic gain and productive efficiency of matrices and bulls, HoRa uses Fixed-Time Artificial Insemination (FTAI), Embryo Transfer (ET) and In-Vitro Fertilization (IVF).

HoRa MANAGEMENT

CARCASS EVALUATION

Selection of genetically superior cattle and large-scale use in commercial livestock projects, resulting in higher carcass yield, with higher standardization and beef quality.

RECOGNITION IN GENETICS PROGRAMS

Programa Nelore Brasil | ANCP

PMGZ | ABCZ

The programs provide breeders with selection tools, which can identify the development of high economic impact characteristics such as fertility, maternal ability, performance and carcass traits.

HoRa presents genetic evolution and is preparing for new progress in the various traits evaluated.

HoRa MANAGEMENT

EVOLUTION IS ACHIEVED WITH DEDICATION AND PARTNERSHIPS

Encouraging Good Agricultural Practices - GAP I Embrapa, accredited by the Brazilian Ministry of Agriculture, Livestock and Food Supply in 2011

Partnerships with the National Association of Breeders and Producers (ANCP)

One of the collaborating herds that helped Zoetis develop Clarifide 1.0. HoRa participated in the mapping that sought the association of molecular markers with the economic characteristics of zootechnical interests, allowing ANCP to develop the EPD ruler, aided by genomics

HoRa experimental herd for research by Dr. Pietro Baruselli, from the University of São Paulo

Consulting and participation of Dr. Roberto D. Sainz, Professor Emeritus of the University of California

Technical-scientific cooperation with AVAL Serviços Tecnológicos, with Dr. Fabiano Araújo and Dr. Roberto D. Sainz, pioneering Carcass Evaluation for Genetic Improvement

Technical cooperation and technology transfer with Embrapa in the agronomic and animal component

Integrated Production Assurance System – G1, G2 and G3 Global G certification

HERD DESTINED FOR THE PRODUCTION OF MATRICES AND FUNCTIONAL BULLS

HoRa Podium Genetics products present an exemplary genetic evaluation, with indexes that progress in the livestock development.

The Special Certificate of Identification and Production (CEIP) guarantees the origin, productivity and genetic potential of HoRa animals.

QUALITY
RELIABILITY
CREDIBILITY

Special Certificate of Identification and Production - CEIP from ANCP

Genetic evaluation with genomic EPDs

HoRa Index, Male or Female, elite or superior

Discerning selection work carried out in the HoRa herd, in which the females with the best evaluation enter the Podium line, a herd intended to the production of matrices and bulls.

HoRa aims to bring to the market both females and young bulls with high genetic value, with superiority attested by the most modern technologies available in the market.

© 2018-2019 HoRa Höfig Ramos
HoRa • Over 60 years producing Sustainable Nellore Genetics.
HoRa Contact: +55 (43) 99166.4672